If you're in the business of event fundraising, you'll understand the importance in mobilising new donors and retaining them for years to come. Today, we have put together a list of strategies that will help show some much-needed admiration and respect to those dedicated high-level supporters and provide an incentive for future donations...

A fundraising event is a charities bread and butter. A gala dinner, for example, not only raises money for your nominated cause, but it also generates much needed excitement and helps spread your organisations mission and good work. With a surge in smaller community nonprofits coming into the marketplace, the need to utilise cheap and effective marketing and promotional tools is greater than ever...

Fundraising events (as we know) are expensive business. Whether it's by way of a gala dinner, golf day, trivia night, fete and fair or race day, you are offering your followers the opportunity to engage with your brand in an enjoyable, entertaining and engaging manner. Sometimes however, events don't give you the results that you needed/wanted/worked so hard for. Below are some top tips to help you keep your crowd engaged and actively fundraising at your next event:

Not only is a detailed reporting system useful in that it allows you as an event organiser to track gifts and collect money, announce results and say thank you, it also assists in analysing what went wrong and what went right. Just think. The big day is over. The money has been counted and the prizes have been sent. It's the perfect time to start thinking about what you can do differently and how you can improve on your event for the following year. What prizes were the most profitable and generated the most bidding wars? Was it the Florentine Villa that everyone seemed to love...

Fundamental to a successful fundraising event is a strong volunteer team. The benefit of having good volunteers is huge. Not only will they help save your nonprofit money, they can also add energy and passion to your live event. Below we have put together a step-by-step guide on how to recruit volunteers for your next fundraising event...

You may be thinking: the more items the better. But in reality there is actually a thing as having too many auction items at your fundraising event. An overload of auction items can in fact overwhelm your guests. A great way to trim the fat is to bundle low priced items instead producing an attractive gift package your guests will love.

One of the most important aspects of planning an unforgettable fundraising event is 'choosing the right' setting. The selected venue sets the tone for the night creating an atmosphere that is conducive to making audience members feel engaged and eager to support your nominated cause. It is however, also one of your biggest expenses. So how do you go about finding the right venue for your fundraising event? That is, a place that is large enough and glamorous enough to accommodate all of your generous guests and inspire loads of charitable giving...

You've got the venue, entertainment, catering, décor, prizes and guest list covered: it's time to let everyone know about it! A promotional email marketing campaign will help create exposure and generate interest, sell tickets, allow you to plug your most exclusive auction items and remind supporters about your organisation's nominated cause and mission. And for the early birds, you can direct potential bidders to the mobile auction platform and get the bids rolling in before the event even starts. Want to know more? We've put together a succinct list of reasons as to why email marketing is vital for nonprofits of all sizes...