20/10/16

Fundraising & cost-effective marketing tools

A fundraising event is a charities bread and butter. A gala dinner, for example, not only raises money for your nominated cause, but it also generates much needed excitement and helps spread your organisations mission and good work. With a surge in smaller community nonprofits coming into the marketplace, the need to utilise cheap and effective marketing and promotional tools is greater than ever.

Email marketing

Email is an inexpensive and dynamic marketing solution used to communicate with your supporters in a personalised and intimate way, not possible through other marketing channels. With the advantage of being able to target specific groups individually, your email campaigns will be effective in building excitement and buzz in the lead up to your event. With print media, marketing campaigns need to have a 'long tail' because of the gap between campaign development and implementation. On the other hand, email marketing campaigns can be generated in mere hours and can be used to promote event news, updates and big-ticket items as they roll in.   

Social media marketing 

Social media marketing via sites such as Facebook, Twitter, LinkedIn, GooglePlus and YouTube is a great way to engage and interact with supporters of all ages, interests and professions. Regular, two-way communication is vital in this day and age with nonprofits realising the importance in nurturing loyal donors and encouraging long-term relationship growth. Initiate a conversation or hold a contest that gets people talking about your event, cause or auction/ raffle prizes.   

Event website 

A benefit of using GalaBid's innovative auction technology, is the professional, custom event website that comes as part of the package. On this platform you can include everything from guest registration, to an electronic catalogue, raffle ticketing and donations option. Simply a natural extension of your existing organisation, you can also promote key sponsors, menu options and event details. This allows you to send supporters directly from email and social media campaigns to the auction catalogue, enticing them to bid using photos and detailed descriptions.   Print media Although online marketing is crucial to the success of your fundraising campaign, traditional print methods should not be ignored. In truth, depending on the demographics of your target market, a strong marketing campaign should include both print and digital forms (if your budget allows). In this fast past world, one undeniable benefit of print media is that it allows you to present a static, rather than fleeting message, to your audience.   Get in touch to find out more.

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GalaBid is CrowdComms’ fundraising software, developed inhouse, which facilitates bidding, donations, purchases, payment for and management of all fundraising activities before and during live fundraising events, galas, golf days etc.

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