December is finally here and it's time to end the year on a fundraising high. Today then, we will focus our attention on how to create the perfect online holiday auction, a simple yet effective strategy for boosting holiday giving. Make the most out of holiday shopping trends and get online! With more and more people avoiding the roads and shopping congestion this holiday season, getting on board the online shopping trend is a fundraising must. By creating a customised dedicated event website and electronic auction catalogue you can offer donors the opportunity to easily and effortlessly browse through a range of delightful holiday gifts for loved ones...all whilst supporting a good cause. Additionally, going online means not having to hold a live event (which as we all know can be expensive and time consuming!), and has the added advantage of being able to access supporters from around the globe. Be sure to extend your reach with an online only campaign, by utilising your nonprofits email database and social media channels. Auction off items that make great gifts
Prizes such as spa packages, gift cards, jewellery, luxury getaways, adventure experiences and premium concert tickets all make magnificent gifts for family members and close friends. Take for example our Bondi Rescue Hangout Prize (offered through GalaBid's consignment service), purchased in a recent auction as a birthday present. The winner kindly provided us with some feedback on the popular prize: "Just a quick note to say thank you, and that the boys had the best time. They loved everything about the day, especially the tower visit and touch footy on the beach with the boys. They are such great guys and really great role models for my boys. The boys loved their birthday present."
Offer supporters the chance to donate in someone's honour Give supporters the opportunity to purchase not only physical gifts in your online auction, but honorary gifts as well. Honorary gifts allow one to donate to a given cause in someone else's honour. As part of the gift, provide buyers with the option to send a card with a description of your gift and a personalised message to the recipient.