How to attract the next generation of charitable givers

In today's tech-saturated world, it's more important than ever to capture the new generation of charity supporters. According to an article published on The McCrindle Blog, "Today's emerging generation are global, social, visual and technological. They are the most connected, educated and sophisticated generations ever with influence beyond their years. They are the early adopters, the brand influences, the social media drivers, the pop-culture leaders, and they don't just represent the future, they're creating it”.  

And that's where we come in… Because we understand the next generation of charitable givers and how to involve them GalaBid's innovative solutions will allow you to attract and deliver optimal customer experience. Here's how.

Mobile friendly Fundraising Solutions

As stated in the 2013 Millennial Report, one of 'millennials biggest pet peeves is trying to navigate non-mobile-friendly sites (76%)'. With smartphone ownership continuing to rise, using an auction software provider such as GalaBid, that specialises in mobile applications is a no brainer. Appealing to a younger, tech-savvy audience, the results speak for themselves - increased engagement, a wider audience network and ultimately more fundraising revenue!

Custom event websites

A natural extension of your existing brand, a custom event website allows you as the event organiser to: promote vital information; fast track registrations; collect donations and payments; sell raffle tickets; and auction off a variety of wonderful prizes… all in one centralised online location. This is key, as young supporters now prefer, and even expect nonprofits to provide a number of options of when and how to give.

Online Auctions

A pre-event online auction is a sensational way to kick off fundraising efforts for your next charity event. Opening up your online auction a few weeks in advance will help to generate more bids, breed non-attendee bidders and connect with tech-savvy enthusiasts.

Leaderboard displays

Utilising a leaderboard screen to initiate a little bit of friendly competition among supporters is key to driving up donations and instigating a bidding war in a live or silent auction!

Text alerts

Keep the millennials engaged with our text message notification system. When outbid, participants are automatically alerted by text, prompting them to continue bidding with a link to the item.

Social media integration

With the new generation of givers 'learning about nonprofits online and through social media', according to the 2013 Millennial Impact report, it's more important than ever to connect with supporters through Facebook, Twitter, LinkedIn and other channels. This paired with a compelling message is sure to solidify relationships and gain trust.

Additionally, research shows that three-quarters of young people retweet, like and share photos. Clever features, like GalaBid's social media integration tool, enable your supporters to promote items and your organisation to their social networks furthering your reach.

Want to learn more about our technology... contact us!