14/9/16

Rejuvenate and revitalise your fundraising event

Although your current fundraising methods may have worked well for you in the past, it's time to update and refresh your annual event. Not doing so, could result in an event that is stagnant and repetitive leading to a decline in attendance and a decrease in revenue. Find out how you can revitalise your annual charity event or fundraising auction with these simple steps. 

Go mobile. 

The future of fundraising is here. It's time to go mobile. Moving to a mobile-friendly electronic software platform, such as GalaBid, means reaching out and engaging your supporters in a new way. It means being able to optimise your customised website for mobile devices, implement an automated text messaging system to contact and update supporters throughout your event and even provide donors with the option to 'give more' via a mobile online donation form or by simply texting a donation directly from their mobile phone. 

Use a unique, one-off location 

Let your imagination run wild and find a venue that guests will be excited to attend. A unique, one-off location will boost attendee numbers… And more bums on seats ultimately results in more bids and raffle tickets sold. Take for example CareFlight, a critical care aeromedical retrieval service and charity based in Australia, who held its 30th Anniversary Gala Ball in Darwin on Saturday 3 September 2016. Although a fabulous evening full of fine food and wine and great entertainment, what made it different than most fundraising events was the venue location. The event was held in a super special location – the CareFlight hangar at Darwin Airport. Talk about unique!   

Get your game on! 

Create a sense of camaraderie and competition by incorporating a game into your fundraising event. This will help amp up the entertainment factor, exhilarate audience members and drive momentum. One way to do this is by getting guests to use their smartphones to 'vote' for their favourite personality by placing a donation against their name. The person who raises the most donations wins the competition. Think ‘Dancing with the Stars' but with your supporters 'votes' being fundraising dollars. 

Mix up your donations

When it comes to donations… why not try something a bit different? By creating a 'wishlist' of quantifiable items supporters can see exactly where their donations will be used. A recent example of this was at A Bear Affair 2016, raising much needed funds for Bear Cottage, an organisation that provides support, respite and end of life care for terminally ill children and their families. Bear Cottage offered supporters the opportunity to buy 'wishes' for these children and their families including Bear Cottage family meals, sibling camps and child life therapy sessions.   Uncover new sponsors Although repeat sponsors are enormously important to your fundraising efforts, each year offers a new opportunity to gather additional sponsorship. New sponsors mean new fresh marketing prospects.  The result - more buzz, a boost in ticket sales and ultimately an increase in fundraising revenue.

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GalaBid is CrowdComms’ fundraising software, developed inhouse, which facilitates bidding, donations, purchases, payment for and management of all fundraising activities before and during live fundraising events, galas, golf days etc.

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