23/11/16

6 Simple Steps on How to Make the Most Out of Your Event Website

These days, having a strong online presence can help make or break your fundraising charity event. Therefore, implementing a dedicated online platform that mirrors the look and feel of your organisation, is imperative when running a successful event. Below are 6 simple steps on how to make the most out of your event website.  

1 - Make your event website a one-stop shop GalaBid provides your fundraising event with its own platform, making your dedicated, standalone event website a 'one-stop shop' for all your fundraising needs. This means that guests will be able to register for your event, purchase raffle tickets, bid on auction prizes and donate funds all in the one place.   

2 - Tell us!. Where will the funds go? Donors nowadays, love seeing the difference a dollar makes. It's therefore imperative, to provide supporters with more information on your organisations end goals. What will you achieve with the funds attained and how will they be disbursed?

3 - Attention-grabbing headline Tighten your writing, and cut to the chase. A catchy attention-grabbing tagline that uses emotive language and succinctly defines your organisations mission and the objective of the campaign is key. The example provided below is from the charity, a girl called hope. The large snappy header, 'become a giver of hope' right from the start, prompts supporters to give. A description is then used to briefly explain what the organisation does and why it is important.

How to make the most out of your event website

 4 - Providing set donations The key to good fundraising is making the act of giving as easy as possible. Thus, a quick and effective way to encourage further acquisitions is by providing $25, $50 and $100 fixed-price donations. Additionally, a tangible donation drive allows supporters the opportunity to simply purchase practical items at marked prices for those in need.   

5 - Get mobile friendly Since mobile phones are the new wallet, many of your supporters will be interacting with your event website using their handheld device. This means that being able to provide your audience with a positive mobile experience could be the difference between receiving donations and selling off raffle tickets or not.

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GalaBid is CrowdComms’ fundraising software, developed inhouse, which facilitates bidding, donations, purchases, payment for and management of all fundraising activities before and during live fundraising events, galas, golf days etc.

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