Corporate Sponsorship Toolkit for Charity Raffles (PDF)

What's included

Ten sponsorship ideas: from prize donations and named headline prizes to cost underwriting, matched sales windows and annual partnerships
Business matrix: which ask suits which type of business
Tailored approach script: adapt it for a call, a meeting or a sponsorship letter
One-page sponsor agreement: confirm what each sponsor gives and gets
Sponsor tracker: keep every conversation and commitment in one place
Permit points: what to check before you promise sponsors anything

How to use it

Pick the right idea for each business before you approach them.
Ask for what the business finds easiest to give: products, cash, attention or people.
Personalize the approach script with what the sponsor will get in return.
Confirm the details in the sponsor agreement, and log everything in the tracker.

FAQs and suggestions

Q: How can businesses sponsor a charity raffle?

In more ways than donating a prize. They can underwrite your costs, put their name on the headline prize, match sales during a set window, promote your raffle at the counter or encourage their staff to sell tickets.

Q: What should a sponsorship request include?

A specific ask matched to the business, what they'll get in return and a clear next step. A tailored ask beats a generic sponsorship letter every time.

Q: What should I check before promising sponsors anything?

Your raffle permit conditions. Some rules affect how prizes, sponsors and promotions can be presented, so confirm them first.

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