Charity Raffle Ticket Pricing Guide (PDF)

What's included

Three numbers to start with: prize cost, revenue target and realistic audience size
Price points by audience: which price suits which kind of supporter
Bundle structures: two- and three-tier bundles worked out at four price levels
Cap and calendar levers: use a ticket cap and real deadlines to create urgency
Campaign page checklist: present your pricing so supporters see the deal
After-the-draw review: the three numbers to read before pricing your next raffle

How to use it

Work the math backwards from your target, not forwards from what feels reasonable.
Pick a price your audience will spend without thinking twice.
Build a two- or three-tier bundle, and present the bundle first.
Show the deal everywhere: on your campaign page, in emails and on social.

FAQs and suggestions

Q: How much should raffle tickets cost?

It depends on your audience more than your costs. Choose a price supporters will spend without hesitating. At an elementary school fair, a low price usually outsells a higher one.

Q: Should I offer raffle ticket bundles?

Yes. Bundles lift the average spend without raising the entry price. A two- or three-tier bundle with an appealing middle option works well.

Q: How do I know how many raffle tickets to sell?

A: Divide your revenue target by your ticket price, then check that number against your realistic audience. If you purchased your prizes, aim for ticket revenue of at least three to five times the prize cost.

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