Charity Raffle Promotion Checklist (PDF)

What's included

Five phases at a glance: what each phase is for, and how to finish it
Channel matrix: what each promotion channel does, and when to use it
Phase-by-phase checklists: every task from pre-launch prep to closing the loop after the draw
Fill-in promotion calendar: plan every post and send before launch
Volunteer share messages: ready-to-forward messages for your sellers and supporters
End-of-campaign numbers: what to record so next year's raffle starts ahead

How to use it

Fill in the calendar in the two weeks before launch and queue the whole campaign.
Make launch day feel like an event, with everything going out at once.
Post prizes and real milestones every few days through the middle weeks.
Run a countdown to the exact closing time in the final 72 hours.

FAQs and suggestions

Q: How long should a raffle campaign run?

Two to four weeks of selling works well for most raffles. Whatever the length, keep the same shape: a strong launch, a steady middle and a real countdown.

Q: How do I keep raffle ticket sales going mid-campaign?

Give supporters a reason to look again every few days. Spotlight a prize, or share a real milestone such as the share of tickets sold.

Q: What should I do after the raffle draw?

Close the loop within 48 hours. Announce the winners, share the total raised, thank everyone involved and record your results for next year.

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