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How to Get Raffle Prizes Donated: Scripts and Letter Templates (PDF)

Raffle donation request letter templates in three versions, plus in-person and phone scripts, who to ask for what, and how to recognize businesses that say yes.
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What's included

  • Prize plan worksheet: set your prize count, value range and headline prize before you speak to anyone
  • Who to approach table: what to ask restaurants, spas, hotels, sports venues, retailers and experience providers for, and the best time to call in
  • In-person and phone scripts: a short pitch you can deliver in under two minutes
  • Three email templates: warm, cold and follow-up versions of your raffle donation request
  • What to offer in return: recognition options, and what each one costs you
  • Responses for when they hesitate: what to say when a business isn't sure
  • The pack also includes a 60-second pre-ask check, a prize tracker and an after-the-event checklist that helps turn one-time businesses into returning supporters.

How to use it

  • Fill in the prize plan worksheet first, and map who your team already knows.
  • Start with warm contacts. A named introduction converts far better than a cold call.
  • Visit in person where you can, during a quiet period, with the donation form in hand.
  • Keep a smaller ask in reserve, and offer it before a business has to say no.
FAQs and suggestions

Q: What is the best way to ask businesses for raffle prizes?

In person. A short, specific ask from someone who turns up with the donation form is the most effective approach, followed by a phone call, then email.

Q: What should I ask each business for?

The specific thing they're best placed to give, such as a dinner for two from a restaurant or a one-night stay from a hotel. "Anything you can spare" rarely turns into a prize.

Q: What can I offer businesses in return for a raffle prize?

Recognition they can see: their name on your campaign page and in your event program, a mention from the stage and a tag in your social posts.