Social Media Promotion Calendar Template (PDF)

What's included

• Eight-week promotion calendar: what to post at each stage, from awareness to early bird sales, social proof and final urgency
• Platform quick-reference: what Facebook, Instagram, LinkedIn, TikTok and Pinterest are each best for, how often to post and how to route people to tickets
• Five post templates: ready-to-adapt posts for a gala, a community fundraiser, a school fundraiser, a virtual event and a volunteer event
• Hashtag framework: build a set of three to five tags from four layers, from your branded tag to a broader fundraising tag
• Engagement tracking sheet: a weekly checklist for clicks, tickets sold by source and your top-performing posts
• The kit also includes a checklist of what every ticket promotion post needs and a 60-second check before you post.

How to use it

• Build the whole calendar before you publish your first post.
• Choose your platforms, then adapt the post templates with your event date, venue, price and ticket link.
• Add UTM parameters to every ticket link, and ask "How did you hear about this event?" at checkout.
• Review the tracking sheet weekly, and post more of what sells tickets.