Fundraising Copy That Works: Letter and Appeal Toolkit (PDF)

What's included

Five before-and-after rewrites: fixes for cliches, vague impact and other common faults
Supporter-centered language: the words that put the reader at the heart of the story
Four-part story structure: a simple framework for appeals and fundraising letters
Channel guide: what each channel needs, from email to campaign pages
AI prompts: the prompts worth using, and how to review what comes back
Pre-launch checklist and rewrite worksheet: check every piece before it goes out

How to use it

Choose a piece of copy you've already written.
Find the before-and-after example that matches its biggest fault, and rewrite it.
Replace adjectives with a number and a specific thing.
Run the pre-launch checklist before you send or publish.

FAQs and suggestions

Q: What makes a good fundraising letter?

Specific impact, plain language and the supporter at the center. Readers should be able to picture exactly what their contribution does.

Q: How do I make fundraising copy more specific?

Swap adjectives for a number and a thing. "Your gift provides school supplies for a child for one term" is more credible than "please support our important work."

Q: Can I use AI to write fundraising copy?

Yes, as a starting point. Use focused prompts, then review every draft for accuracy, tone and specific details before it goes out.

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