Post-Purchase Email Sequence Templates (PDF)

What's included

Confirmation email: sent within 30 minutes, with the order number, ticket type, date, venue, QR code and refund policy
Welcome email: what to expect, parking, dress code and a calendar invite, plus an easy way to share the event
Upsell email: one clear offer, such as a guest ticket, sent two to three weeks before the event
Event preparation email: arrival time, parking, dress code and dietary or access needs, with a prompt to confirm your party
Final reminder: the full address, arrival time and what to bring, plus a nudge to bring a friend
Day-of reminder: check-in instructions, parking and a number to call if guests are running late
The kit also includes subject lines by event type, an upsell opportunities reference, segmentation tips and a 60-second check before every send.

How to use it

Automate the confirmation, preparation and day-of emails in your ticketing platform.
Choose one upsell offer from the reference table, and make it one click to accept.
Segment by ticket type, so nobody receives details that don't apply to them.
Test every email on a phone, and track average revenue per registrant before and after adding the upsell.

FAQs and suggestions

Q: How soon should an event confirmation email go out?

Within 30 minutes, and automatically. Any longer and buyers start wondering whether their payment went through.

Q: How many emails should we send after someone buys a ticket?

Six between purchase and the event works for most fundraisers, followed by a thank you afterwards. Each email should carry new information and one primary action.

Q: What is the best upsell to offer ticket buyers?

One offer, not five. An add-on donation is the lowest-friction ask, while a guest ticket, VIP upgrade or raffle bundle works well when it suits your event.

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