If you're running an online raffle for your next fundraiser, you'll obviously want to sell as many tickets as possible!

Compared to traditional paper tickets, digital raffle tickets give you a variety of options to sell more tickets and raise more funds.

Here are some tips to help you do just that.

Key Features for Digital Raffle Tickets

To sell lots of digital raffle tickets you need the right digital raffle platform.

From shareable links to secure purchasing and instant ticket confirmation, these features can help create a seamless ticketing experience for participants and drive sales.

When choosing your online raffle platform, look for these key features:

• Shareable Links: A shareable link is a URL (website address) that can be easily shared via text message, email, or social media. This allows participants to spread the word quickly and increase ticket sales.

• Easy Purchasing: Enable easy purchasing by integrating payment facilities such as Apple Pay and Google Pay. Offering multiple payment options can attract a wider audience and streamline the checkout process.

• Secure Purchasing: Ensure a secure purchasing process to build trust with participants. Implement secure payment processing systems to protect sensitive information and provide a safe transaction environment.

• Instant Confirmation and Tickets: Offer instant confirmation of ticket purchases along with digital tickets. Providing immediate confirmation and access to tickets enhances the user experience and eliminates any uncertainties regarding the purchase.

• Automated Draws: Automated winning draws is a fair and transparent way to select raffle winners. Even better, is an automated notification feature so winners can be told the good news immediately via SMS and email.
  

Create a Compelling Fundraising Story

To maximize your digital raffle ticket sales, create a compelling fundraising story that will resonate with your audience.

Explain why the raffle is taking place and the impact the funds raised will have. Share a heartfelt story that connects emotionally with potential participants. Whether it's supporting a local cause, funding a community project, or helping those in need, clearly communicate the purpose behind the raffle.

By sharing the story behind the fundraiser, you can inspire people to not only purchase raffle tickets but also to spread the word and support your cause. Storytelling is a powerful tool that can engage your audience and drive ticket sales effectively.

Share on Social Media

According to recent studies, approximately 3.6 billion people worldwide are active social media users, which accounts for about 45% of the global population. This makes social media is a powerful tool for promoting your digital raffle tickets.

Create eye-catching graphics and posts to share on your social media platforms, and encourage your followers to share with their friends and family.

Different social media platforms will have different communication formats and styles. If you have time, rework your fundraising story to suit each channel. For example 'X' (formerly known as Twitter) limits the number of words you can use. Stories therefore need to be short and clear. Instagram is primarily a visual channel, so powerful, eye-catching images and supporting text will work well.

If you have a marketing budget, you can also use targeted ads on social media to reach a wider audience and increase ticket sales. Most channels have a low organic reach (this means only a small number of people will see your updates through normal, unpaid posts). It's therefore worth spending a little bit of money promoting via social media if you can.

Don't forget to include the shareable link we mentioned above to purchase tickets in all of your social media posts.

Offer Early Bird Discounts

Everyone loves a good deal, and offering early bird discounts is a great way to incentivize people to purchase their digital raffle tickets early.

This not only helps boost sales, but it also creates a sense of urgency for potential buyers. Consider offering a limited number of discounted tickets or a discount for a limited time to create a sense of exclusivity and encourage people to act fast. Check that laws in your jursisdiction allow you to sell raffle tickets at different prices during your campaign.

Partner with Local Businesses

Partnering with local businesses is a win-win situation for both parties involved.

You can offer to promote their business on your digital raffle ticket sales page in exchange for them promoting your raffle on their social media platforms or in their store.

Consider offering the promotion as a sales opportunity, for example the business might also want to offer exclusive discounts to every person who purchases a raffle ticket.

This not only helps increase ticket sales, but it also helps build relationships within the community and can lead to future collaborations.

Consider Email Marketing

Email marketing is a great way to reach potential buyers and keep them updated on your digital raffle ticket sales.

According to a study by the Data & Marketing Association, email marketing has an average ROI of $42 for every $1 spent, making it a highly effective strategy for driving digital raffle ticket sales.

Our inboxes are busy, so there's no need to create lengthy emails packed with information. Emails under 250 words are ideal.

Make sure there's plenty of white space, add a few visual images, and only tell people the information they need to know:

1. A short and clear version of your fundraising story (no more than 2-3 sentences)
2. When the raffle draw will take place
3. Cost of tickets
4. Time limited offers (e.g. early bird pricing)
5. Number of tickets available (if relevant)
6. Fundraising target (if you have one)
7. Active URL link for people to purchase their digital raffle ticket.
8. Details of the legal entity running the raffle. For example the name of the nonprofit and the nonprofit's 501 (c)3 number.

Note: When you use email to sell raffle tickets online, it's important to follow the rules. Make sure your emails follow laws like CAN-SPAM. These laws control how you can use people's information for marketing. By knowing and following the rules, you can keep your customers' trust and avoid legal problems. Ensure you also comply wiht raffle laws in your location.

Make Ticket Purchase Easy

Digital raffle tickets are super convenient to buy. Instead of having to physically go to a location to purchase a ticket, individuals can purchase them online from the comfort of their own homes.

Offering a variety of payment options on your digital ticket sales page can help to attract a wider audience. By including popular methods such as Apple Pay and Google Pay, you can offer a range of fast and secure purchase options that help people buy their digital raffle tickets in just a few clicks!

Don't forget to issue receipts for each purchase to provide buyers with confirmation of their transaction and ensure transparency in the ticketing process. Good quality online raffle platforms will do this for you automatically for every transaction.

In Summary

Follow these tips to sell more digital raffle tickets and make your event more successful. Use social media, email marketing, and targeted ads to reach more people. Offer exciting prizes to encourage more people to buy tickets and support your cause. With the right marketing and incentives, you can generate excitement for your event and increase sales, leading to a successful outcome.

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